“Why only one Monopolies Commission?”

Dr John Cooper Clarke, poet Read More

Quotes | October 2015

It must be tough being a Volkswagen sales person right now. But those who say the eighty-year-old brand is fatally damaged don’t understand how brands work. If people see the bad behaviour as out of character with the brand or company as we believe them to be, then mostly people will forgive or excuse that bad behaviour – or, quite quickly, forget about it. It’s the johnny-come-latelys whose fragile brand equity can be swept away by a catastrophic error or a calculated deception. Read More

Comment | October 2015

Marissa Mayer is in the news again, this time for announcing she will take two weeks off on maternity leave when her twin girls are born. Oh, and she’ll be “working throughout”. The predictable media outcry is in full swing.  Here’s the story

I agree it is not a helpful example to set. But I’m more concerned by the notion that a leader is so essential to a business that, even though she’s been there three years, Read More

Comment | September 2015

“Ever since I learned about confirmation bias, I’ve been seeing it everywhere.”

Jon Ronson, writer


More on behavioural economics:

A short review of Thinking Fast and Slow, by Daniel Kahneman

Behavioural economics versus classical marketing

How the UK government uses behavioural economics Read More

Quotes | September 2015

I have recently read thousands of words written by marketing and advertising people, as part of a judging panel for some business awards. Here are a few of the modest claims I have encountered.

“We changed the law”. This is a popular one. A very large charity said their online petition led to a change in a different law. That’s some going for a petition that collected fewer signatures than, say, the petition against a puppy farm in Hull – I don’t think that one has worked yet, Read More

Comment | August 2015

“Choose a job you love and you will never have to work a day in your life.”

Confucious Read More

Quotes | August 2015

You have to feel for Clare Balding, the nation’s darling after 2012. Her success has catapulted her into being the sole presenter of a total fiasco of a programme which has been universally derided. After defending the show, saying “new formats can take some time to bed in with audiences”, the BBC has backtracked on most of the changes and turned it back into a programme about the day’s tennis at Wimbledon. Phew.

What went wrong, Read More

Comment | July 2015

“If you obey all the rules, you miss all the fun.”

Katharine Hepburn Read More

Quotes | July 2015

I was on the receiving end of an intriguing direct marketing effort a while back, one which was so successful in getting attention that several other people who worked around me were aware of it and following it too – and yet, one which generated no business whatsoever for the sender.

Here’s what happened. A package came for me, hand-delivered to the office. It was a silver cardboard box with a lid, like a smart over-sized shoe box, Read More

Thought leadership | June 2015

“Don’t smoke, exercise, eat real food, watch your weight, wear a seatbelt, get a good night’s sleep, and love somebody.”

The real secrets of a long life, according to Professor Timothy Caulfield, author of “Is Gwyneth Paltrow wrong about everything?” Read More

Quotes | June 2015