Market planning and strategy development

• Providing a fresh, clear view of the marketplace – consumer segmentation, value propositions, brand portfolio, opportunities for growth (food, professional services)
• Leadership team strategy development workshops (finance, professional services, technology, voluntary sector)

Brand and marketing strategy

• Brand launch / relaunch strategy (media, food, financial services)
• International expansion strategy (food)

Proposition development

• Across multiple sectors including food, data analytics, financial services, healthcare, and marketing technology
• Helping tech start-ups to build relevant, compelling propositions that are benefit-led not technology-led

Building customer orientation

• Helping a senior management team become more customer-oriented (healthcare)
• Marketing department effectiveness and organisation (healthcare, transport)

One-to-one support for marketers

• Support for the marketing director/manager for personal and professional development (housing, food)
• Working in partnership with the in-house team to implement marketing strategy (technology, food)