“If you listen, you learn. If you talk, you don’t.”

John Hurt, actor Read More

As the trial in the US begins of Elizabeth Holmes, briefly the world’s youngest billionaire, I’m reposting the piece I wrote about her two years ago. Her story starts with the kind of big hairy audacious goal that was lauded by business school gurus twenty years ago. It’s a story of an ambitious upstart challenging entrenched interests with vision and confidence. That all sounds great, so why was it wrong? More to the point, Read More

After the Olympic and Paralympic excitement, there’ll be the usual wave of stories about how we are all inspired by Olympians’ achievements, how you can fulfil your dreams if you only try hard enough, and so on. I’ve seen plenty of inspiring talks, both the sporting type and others. It’s always great fun, and I’ve usually taken something valuable from it. But, in my view, the inspiration from sport is not the simple lesson most often cited by the winners themselves in their moments of joy. Read More

Hate networking? For many people, networking = job-hunting. If that is the only time you do it, then of course it feels like you’re on the back foot, and you’re asking for favours, neither of which feels good. So you get through it, get a job, and disappear into work. Until next time. If you dislike networking, you’ll only do it when you absolutely have to. But that just makes it harder next time. Doubly harder, Read More

“Never cross a river that is on average four feet deep.”

Curmudgeonly iconoclast Nassim Nicholas Taleb, whose ground-breaking books include Fooled By Randomness and Anti-Fragile Read More

How can you make time for long term actions when the short term is all-consuming? In hard times, like now, it can feel overwhelming. I see it among the marketing managers I coach. They can see how many areas need attention, but where to focus?

If revenue is under pressure, senior people often come up with ideas for the marketing team and get frustrated when they’re not acted on.

Let’s take an example. Read More

Coca Cola has a new campaign for 2021, plastered all over the cans, as well as everywhere else. The brand name itself has moved off the back to make room for people’s empowering slogans, new year’s resolutions, and general platitudes. It’s called Open to Better, and it’s billed as their “campaign for hope and optimism in 2021”. On-pack messages include:  

“I will take a break like never before”  

“What better time for us to be brave than now?” 

“I promise to be better just for you.” 

I like Coca Cola. Read More

Are vaccines safe? What about that possible connection between the MMR vaccine and autism – no smoke without fire, right? You need to know this: that particular fire was lit by the very man who claimed he was trying to put it out. There never was a plausible link between the MMR vaccine and autism. The doctor who investigated it, Andrew Wakefield, did not think so either. But he earned himself a fortune by acting as if he did. Read More

Albert Einstein allegedly had a sign hanging in his office at Princeton that said, “Not everything that counts can be counted, and not everything that can be counted counts.” As next year’s business plans are being finalised, pay close attention to the measures of success. A recent chilling example, from UK healthcare, shows why it is so critical to choose the right metrics.

This month the review into maternity services at Shrewsbury and Telford NHS Trust concluded that many lives had been lost there needlessly, Read More

Elections are popularity contests. There’s only one winner.  Successful marketing is also about being chosen, so is it a good strategy to be a bit Marmite? Or is it better to avoid extremes and be acceptable to all?

Many a brand manager claims that success will come from building a small but immensely loyal following. Marmite embraced the fact that some people can’t stand the stuff with its “Love it or hate it” advertising. Read More