This advertisement was on the outside back cover of the Independent’s Saturday listings magazine, Radar, on 16th Nov. If these are deliberate mistakes then I don’t get the joke. Can anyone explain it to me? Call me old-fashioned, but a book retailer that can’t spell its own name somehow isn’t as appealing as it might be…

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Books, Comment | November 2012

Well it’s not rocket science, is it? So if good business is mostly common sense, here’s a book that lays it out clearly and simply, with a few guiding principles, and the recurrent theme of seeing your business as customers see it. According to Leahy, this means eschewing conventional market definitions and boundaries, constantly looking around and listening to customers for things you can do better for them, and then trying things out. It’s a good straightforward read, Read More

Books | November 2012