Paperchase is in the news for the wrong reasons. They ran a free gift-wrap promo with the Daily Mail last weekend. It’s news because it triggered a campaign against them on Twitter. This in turn prompted them to tweet, “We now know we were wrong to do this – we’re truly sorry and we won’t ever do it again. Thanks for telling us what you really think, and we apologise if we have let you down on this one. Read More

“I wouldn’t have seen it if I hadn’t believed it.”

Marshall McLuhan, academic and visionary author of “Understanding Media” Read More

This is, reportedly, the happiest man in the world. Matthieu Ricard, a French Buddhist monk. Naturally, meditation is part of his routine. He recommends half an hour a day for everyone. For the rest of us, there’s meditation’s little sister, mindfulness, which is very much in vogue. We are supposed to be in the moment, to attain contentment. The opposite of marketing, you’d think, which is all about consumption and wanting stuff, even if it’s more about collecting experiences than bling these days. Read More

The hurricanes that hit the Caribbean and southern US states in recent weeks created an opportunity, uncomfortable though it is to say so. But businesses that grab the short term revenue opportunities risk long term damage. By contrast, those that put people and their needs ahead of a fast buck can earn approval and support that lasts for years.

A natural disaster presents an obvious business opportunity. Urgency and scarcity remove price sensitivity. Read More

Purpose is motivating in the abstract, essential for strategic choices, and helpful for decision-making. We all know about the man cleaning the toilets at Cape Canaveral who was “putting a man on the moon” (if you believe it). But it’s individual recognition that gives our work meaning at the personal level.

The proof is in studies done by Dan Ariely, the behavioural economist. In one, people were asked to assemble Lego Bionicles. For the first fully-assembled robot toy, Read More

A dull autumn morning in a park in south west London, in 2004. Nine men and four women line up on an improvised start line. A lean South African called Paul Sinton-Hewitt takes a photo, then calls “Go!” and the first Bushy Park Time Trial is underway. He waits while they run out of sight around the park, then clocks the first two finishers, who cross the line side by side in just under nineteen minutes. Read More

Packaging is the always-on media channel of supermarket brands, a powerful signal of a brand?s honest intentions. But that message can be subverted, or can simply go a bit awry. Strong brands caught in errors or misdemeanours need not worry. They will always be forgiven.

Dorset Cereals is a successful premium-priced brand with a distinctive proposition backed up by great products. Honey Granola is my favourite. They’ve just made a subtle pack design tweak. Read More

How does your business think about pricing, and who sets it? Every brand has to have a point of view about where it sits in the market, even if, like FMCG brands, the final selling price is outside your control. I recently explored the role of pricing, both tactical and strategic, and the challenge of getting the value equation right, in this article for Market Leader. Ensuring the price is right Market Leader Spring 2017 Read More

What’s going on in the airline business? It’s not just United man-handling passengers like excess baggage, or refusing people in the wrong clothes. British Airways is also attracting a lot of the wrong sort of attention for the changes it’s made to its short haul food service. While these airlines chase efficiency to reduce fares, Michael O Leary’s Ryanair has seen the customer service light, with a cheesy but seemingly sincere TV ad saying they won’t treat you mean any more. Read More

The latest #fakenews is that Waterstones have opened “unbranded bookshops”. Despite what many trustworthy sources are reporting, Waterstones, the last remaining chain of specialist bookshops on the high street, have done nothing of the sort. The real story is that a national retail chain is creating hyper-local brands, one-off retail outlets seemingly tailored to their location. If they deliver on what those brands promise, they’ll be doing us all a favour.

Southwold Books in Suffolk, Read More