I was on the receiving end of an intriguing direct marketing effort a while back, one which was so successful in getting attention that several other people who worked around me were aware of it and following it too – and yet, one which generated no business whatsoever for the sender.

Here’s what happened. A package came for me, hand-delivered to the office. It was a silver cardboard box with a lid, like a smart over-sized shoe box, Read More

“Don’t smoke, exercise, eat real food, watch your weight, wear a seatbelt, get a good night’s sleep, and love somebody.”

The real secrets of a long life, according to Professor Timothy Caulfield, author of “Is Gwyneth Paltrow wrong about everything?” Read More