That pouting blonde in the yellow bikini has attracted a lot of attention. Nothing new there. But the row about Protein World’s poster, “Are you beach body ready?” has had a lot more coverage than she has in the poster. Apparently it’s offensive.  I really can’t see why it’s more offensive than a Dove ad.

How can I say that? Dove and its campaign for everyday beauty has been hailed as some sort of feminist icon. Read More

“Culture beats strategy; people make strategy happen.”

Martin Glenn, Marketing Society president, CEO of the Football Association Read More