We work with leadership teams to help you take your growth strategy from WHAT to HOW, by partnering with you on market planning, to deliver a customer-aligned strategy.

Business strategy is usually defined in terms of where your business will operate – sectors, geographies, activities, customer segments – and where profitable growth should come from, that’s to say, which of these segments or markets presents the best opportunities. It will probably also have robust operational principles about how you can improve the business, be more efficient, realise economies of scale, leverage technology to be faster and cheaper, and so on.

Our approach helps move strategy to successful execution, by working with you on how and why you will win.

We specialise in market planning. It’s the bridge between business strategy and successful implementation, because it ensures your strategy matches what consumers/ customers value and will pay for. It starts with identifying the critical insights that need to be true for your strategy to succeed. At the heart of any business idea is an assumption about the market need for that business. Make sure it’s explicitly articulated and understood, and validated, because it’s the bedrock of a winning strategy, and it shapes your purpose.