Four tips for marketers to get the most out of the tech start-up scene

The appetite among marketers to get close to the tech city scene is such that one enterprising chap is selling Shoreditch tours. I’m not sure how you measure the ROI of looking at Google Campus from the outside, but it tells me the days of shrinking marketing budgets are over.

Many marketers from big brands are dead keen to engage with tech start-ups. Read More

Thought leadership | September 2014

The UK start-up scene is hot.  There are lots of incubators, accelerators and shared workspaces. The biggest growth sector in London is probably TechSeedCityHubbery.  There are similar set-ups in half a dozen other UK cities. Both big brands and agencies are keen to get close to tech start-ups, and some are investing, providing mentoring, office space, and more.

I see a lot of start-up and small business pitches. In this post I’ll focus on what I’ve seen in the start-ups themselves. Read More

Comment | July 2014

“Big data doesn’t replace big ideas.”

Tom Fishburne, Marketoonist Read More

Quotes | February 2014

Can Marissa Mayer save Yahoo? If she does she’ll be hailed as a great leader, in demand to turn around the next struggling digital media business, or maybe she’ll make a leap into another sector that needs her touch. If Yahoo doesn’t make it, well, it’s probably not her fault. There are lots of factors working against her, not least timing – it might just be too late. Do you see the logical fallacy here? Read More

Comment | April 2013