Recent work

Market planning and strategy development

  • Providing a fresh, clear view of the marketplace – consumer segmentation, value propositions, brand portfolio, opportunities for growth (food, professional services)
  • Leadership team strategy development workshops (finance, professional services, technology, voluntary sector)

Brand and marketing strategy

  • Brand launch / relaunch strategy (media, food, financial services)
  • International expansion strategy (food)

Proposition development

  • Across multiple sectors including food, data analytics, financial services, healthcare, and marketing technology
  • Helping tech start-ups to build relevant, compelling propositions that are benefit-led not technology-led

Building customer orientation

  • Helping a senior management team become more customer-oriented (healthcare)
  • Marketing department effectiveness and organisation (healthcare, transport)