Recent work

Market planning and strategy development

  • Leadership team strategy development workshops (finance, professional services, technology, voluntary sector)
  • Providing a fresh, clear view of the marketplace – consumer segmentation, value propositions, brand portfolio, opportunities for growth (food, professional services)

Brand and marketing strategy

  • International expansion strategy (food)
  • Brand launch / relaunch strategy (media, food, financial services)

Proposition development

  • Helping tech start-ups to build relevant, compelling propositions that are benefit-led not technology-led
  • Across multiple sectors including food, data analytics, financial services, healthcare, and marketing technology

Building customer orientation

  • Marketing department effectiveness and organisation (healthcare, transport)
  • Helping a senior management team become more customer-oriented (healthcare)