“The single biggest problem in communication is the illusion that it has taken place.”
George Bernard Shaw Read More
We seem to be moving from a words-dominated world to a picture-led one. YouTube is the world’s second-largest search engine (its owners Google tell us). It’s never been easier to take and share pictures, and it’s happening a lot. See Pinterest, Instagram, Twitter, et al. Marketing tech start-ups that do something with video are springing up all over the place.
That could make us think words don’t matter any more. Who reads when they can watch a Vine or YouTube it? Read More