Effective marketing communications are getting harder to do. It can be hard to find anything (other than price) that’s really worth shouting about. There are whole advertising campaigns built around seemingly marginal features. Take The Ford Motor Company. “Keys”, says the woman in the Ford Focus ad, and I start watching because it is charming and true. Or that buff chap climbing the steps to the diving board, to the opening riff of Hawkwind’s Master of the Universe – Read More

Liar’s Poker, Michael Lewis’s first book, dramatised the crazy excesses of 1980s Wall St. It was rather like the Wolf of Wall Street but without the 18 certificate. But Michael Lewis knows how to make potentially dull stuff into a good read too, so if you feel you ought to know about the 2008 financial crisis but can’t face reading about it, The Big Short is the book for you. It’s a neat little paperback (or ebook, Read More

“Whenever you find yourself on the side of the majority it is time to pause and reflect.”

Mark Twain

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