Last night I found myself asking, “What is this N’duja sausage?” Both Pizza Express and Zizzi’s have adopted it big time lately. The staff member in Zizzi’s couldn’t tell me how to say it, never mind what it is, so I ordered my pizza without it. Today I got an email from Zizzi’s giving me the answer to both. Genius joined-up marketing comms? Actually, the opposite. The person in the restaurant had no real answer for a question which she was probably not hearing for the first time. Read More

Thought leadership | December 2014

“The most effective way to do it is to do it.”

Amelia Earhart, aviator Read More

Quotes | December 2014