Here’s a book that flies in the face of the zeitgeist. Subtitled, “Eight Unconventional CEOS and their radically rational blueprint for success”, it offers lessons from business leaders who have delivered consistently great financial returns in the long term.

Partly in response to the cult of the celebrity CEO, personified by Jack Welch, Thorndike identified all the US companies who had outperformed both their industry peers and GE under Jack Welch over a period of many years. Read More

“Speak softly and people lean towards you. Speak loudly and they lean away.”

Confucious Read More

Most brand managers want their brand to evoke strong feelings. We naturally want our customers to like the brand, to feel attached to it. Books have been written and careers have been built on the idea of brand love. But let’s be honest: as a human being, rather than a marketer, how many brands do you really care about? Love?

When Coca Cola changed its formulation in the 1980s, Americans rose up in horror, Read More