No sooner has the GoCompare opera singer been silenced than we have the TopCashback man, dressed in the world’s weirdest outfit – neon colours and those awful nappy trousers that sometimes look cool on young women but never, never on overweight men. He prances about to a jingle that lodges as firmly in your ear as any earworm, and an annoying voice that makes me nostalgic for the “We buy any car” voiceover. Is this “good” Read More

Well it’s not rocket science, is it? So if good business is mostly common sense, here’s a book that lays it out clearly and simply, with a few guiding principles, and the recurrent theme of seeing your business as customers see it. According to Leahy, this means eschewing conventional market definitions and boundaries, constantly looking around and listening to customers for things you can do better for them, and then trying things out. It’s a good straightforward read, Read More

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou Read More